And then that put us on the road to Magic Leap 2, which was built from the ground up to be used by the enterprise initially.ĪNDY SERWER: And you became CEO in September of 2020. However, just having gotten the device to where it is was a big start. There wasn't a winning combination there. And then the cost, you know, it was sold through some consumer channels and side by side with a phone that was much more performance than the device. The size of the device was really not really something consumers would wear for a very long time. There weren't augmented reality developers out there in plentiful numbers.
And the consumer needed some things like content. But they pointed the company largely at the consumer market. The device still today is awesome, the initial device. And they did something amazing, which was made the first all up augmented reality system in Magic Leap 1. PEGGY JOHNSON: -the company's been around almost 12 years now. So in the early days, when they were first building the product, and. And it just helps people do their jobs more quickly, more efficiently, with this added digital content right in their field of view.ĪNDY SERWER: I want to drill down into those enterprise applications, Peggy, but first, you guys did sort of start out as a consumer facing company, right? And it's going to start in the enterprise space. But it's largely used maybe more for entertainment and more of a consumer focus.īut augmented reality you can think of as a tool. There are some drawbacks to that because you can't then see your physical world, and you might not see the coffee table in between. And how that's different from virtual reality is virtual reality, usually, you put something on your eyes, and you're fully occluded. PEGGY JOHNSON: Yeah, that's definitely an alphabet soup. And you still see your physical world around you, but we place digital content very smartly in that physical world.ĪNDY SERWER: So it's AR, VR, XR? How would you describe it in those terms? You can actually think of it as a computer on your eyes. PEGGY JOHNSON: Sure, so we make a head mounted device. So let's talk a little bit about Magic Leap starting off, because some people may not be familiar with your company. Thanks for having me.ĪNDY SERWER: You're welcome. And welcome to our guest, Peggy Johnson, CEO of Magic Leap. We can't just unleash two new technologies to the world and expect others to be responsible for the use of it.ĪNDY SERWER: Hello, everyone, and welcome to "Influencers." I'm Andy Serwer. We have to not only get more women in, but we need the engineers.
PEGGY JOHNSON: When the digital and physical worlds merge seamlessly, I think that's the true promise of the Metaverse.
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